The McGurk Effect

In Human Anatomy and Physiology we have been discussing the brain and its ability to “fill in” missing information. The McGurk Effect (named after Harry McGurk of McGurk & McDonald, 1976) ref, is a great example of what the brain does when information it receives is in conflict. Take a look, it doesn’t matter if you really know what is happening, the machinery in your brain works the same.

Be sure to take a listen with your eyes closed.

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